FRANCK MULLER Launch of The New Double Mystery Series Watch

FRANCK MULLER Following the launch is full before the time the mysterious beauty of Mystery series watch, FRANCK MULLER again with its Seven Wonders of the skills once again to create a mysterious and magnificent legend, the introduction of new the Double Mystery watch.

The creation of the mysterious table, and more on visual effects in the face plate change, and only a few watchmakers can really make the initiative on the mechanical structure. Typically, on the watch construct, the minute hand is inevitable in the clock device inside the Double Mystery dial abandoned the traditional length of the needle shows that only two patented circular dial to display the sub-functions.

Traditional movement device for the minute hand gear within the hour hand gear, this design makes the mysterious Table minute disk device can not be outside in the clockwise disk, so the minute disc more than a traditional pointer instructions, even with the minute hand plate located pointer plate outside of the display, but also is not really a breakthrough in the visual mechanism of innovation.

However, the Double Mystery with FRANCK MULLER invented special gear drive chain, a clever reversal of the traditional design, the minute hand dial to the real pointer plate lateral internal mechanism so that explicit instructions are completely embodies the Double Mystery of the double meaning.

Double Mystery internal carrying The Calibre the FM 2800 self-winding movement, and 950 platinum automatic plate. In addition to K yellow gold, white K gold and rose gold and other precious metals outside materials, but also launched the full resplendent diamond style, against the backdrop of the Cintrée Curvex beautiful physique, face plate inlaid top diamond and square cutting colored gemstones such as emerald, Ruby and Sapphire is too standard, with the gems of the same color on the sub-dial pointer mutually embraced, and the time mysterious and magnificent interpretation of the most luxurious way.

Boucheron is 2012 Basel Classic Watch

Family jewelry Boucheron is over 150 years of history, elaborately carved jewelry as if the production of works of art, each a watch masterpiece is worthy of love collection as the top jewelry-like!

2012 Basel World Jewellery Show, Boucheron is the foundation's top jewelry in the century-old technology, coupled with the other in the past to the new romantic practices, the embodiment of Boucheron stop since 1893 in the time spectrum of the most brilliant sunshine corner of Fontaine Square, a hundred years to floating down the brilliant Qianyang shining the Boucheron treasures like accumulation with time of the King of the process, the spectrum of unimaginable luxury in the changing light and shadow construct the passage of time.

Launched a total of four series of eight watch, the Seiko carve the AJOUREE carve series watch, romantic and lovable HIBISCUT TOURBILLON hummingbird Tourbillon watch, the ultimate luxury CYPRIS TOURBILLON black and white swans three Golden Bridge Tourbillon watch magnificent Oriental style Crazy the Hathi crazy fans elephant table. Each watch a unique style, but are perfect to show the BOUCHERON bloom brilliant light, each light tells accumulation of deep emotion, every moment of the passage of time to write the unfinished stories, invites you to have the flashing soul from BOUCHERON

AJOUREE engraved watch

Since 1885, BOUCHERON launched its first female list, slender K gold lines intertwined like a complicated hollow foliage vague disclose the skin of the wrist, and lay a future the BOUCHERON watchmaking luxury tone. AJOUREE carve series watch, engraved delicate hollow of the first paragraph of the linked list, and then decorated with creative ideas, let's classic creation of the BOUCHERON shine again. Full range of a total of three watches, each begin with a 18mm surface link outer 38mm hollow three-dimensional decorative jewelry, the embodiment of all levels, like three-dimensional relief of its exquisite workmanship, sophisticated K gold lines sketched out the hollow, like a wrist AJOUREE carve series to watch their soul from BOUCHERON for details beyond perfect requirements, every hollow lines are fine polishing, a gem inlay add vivid color, so with the passage of time, the bloom of light halo turned into a live chameleons, frogs, and flow of the vortex, came to the front of lifelike.

AJOUREE CHAMELEON engraved watch

The chameleon called the the BOUCHERON most beloved animals, gorgeous color multicolored BOUCHERON to create the classic the CHAMELEON chameleon series of rich, unique color charm, its ever-changing ability to integrate into the environment for the wearer to pass a mysterious protection force. The chameleon become the guardian of the time, the incarnation AJOUREE CHAMELEON carve chameleon watch, white surface with a white satin strap, bring out the luxury clings to the branches twist in the outer case is a chameleon, the full three-dimensional shape is prominent in flat bezel, giving the chameleon vivid vitality, who mosaic of bright colors in more than 10 kinds of multicolored inlaid rubies the cleverness eyes like a bright spot in the night, people can not be ignored, as if the chameleon is waiting in the wings to walk over time.

AJOUREE FROG engraved watch

Embodiment of the frog prince, his sincere affection for his appearance adds a lovely charming atmosphere, and eventually moved to the princess and win the love BOUCHERON to the classic GRENOUILLE frog series as the best comment in this love story, whether it is inlaid with multicolored or Huang K gold frogs, are appealing the interpretation of the Frog Prince silly to wait for the lovely and valuable. FROG AJOUREE carve a frog watch craftsmanship characterize the eternal love of the Frog Prince, white K gold outline above the bezel, three-dimensional frog and Sheng Kailian increase the difficulty of the production of flowers, in order to achieve a balance, the mosaic of varying shades of pink corundum white diamonds, as the lighting changes of flashing texture and Lotus mouthwatering, lively attitude is like a frog about to leap onto the dial, to embrace a lifetime of love.

AJOUREE VOLUTE engraved watch

BOUCHERON classic AVA series of circular lines of the minimalist set off the central main flawless diamond, a symbol of the determination of the pursuit of true love. Watch AJOUREE VOLUTE engraved swirl originally AVA series, the overall mosaic of bright American Diamond, and the main drill to four different sizes for the visual focus, Zhongxinggongyue design changes set up a body like swirl of light and shadow dance, BOUCHERON escape plane of thinking, will swirl the main Diamond Center, snowflake dial-up surround, like flow to the sky light, mirror-like polished and diamond light and embraced each other, with a black satin strap watch adds AJOUREE VOLUTE engraved swirl romantic elegance, highlighting the the BOUCHERON self-determination of the tradition of innovation and romantic way to outline the eternal love beyond time.

HIBISCUS TOURBILLON watch

The colorful hummingbird light vibration wings, stay nectar in flowers before the draw, sing a spring song, The BOUCHERON Weimiaoweixiao portrayed the dexterity of the hummingbird, turned into a wrist spring views. Following BEIJA-FLOR hummingbird ring BOUCHERON introduced the HIBISCUS the TOURBILLON hummingbird Tourbillon watch, so that the forest spirit vividly surface to capture the scene of the spring, stay in the eternal moment, leading you to experience a better time!

HIBISCUS TOURBILLON the hummingbird Tourbillon watch, unlike the general Tourbillon watch is heavy, the BOUCHERON to lively jewelry craft, given Tourbillon special light texture. 18K white K gold case delicate engraved Paris nail pattern, inlaid with colored sapphire BOUCHERON denizens of habitat in the 5 o'clock direction of the set Diamond bezel, excellent three-dimensional hummingbird flying like volley wings, fly to the other end of the bloom the pink corundum hibiscus flowers, hand-carved mother of pearl perfectly clear on the surface of the curled foliage, and a special tourbillon set Diamond blades stand echoed each other, soft lines connect the hummingbird and flowers on the poetic love between the two . Around the needle indicates that the the BOUCHERON head office is located at the 1 o'clock direction of the surface, clever symbol Fontaine Square 1 o'clock, corresponding to the Tourbillon window at 7 o'clock, and invite you to perspective the ultimate watchmaking, show both will be the perfect balance of jewelry and watchmaking, and sing the Psalms of HIBICUS TOURBILLON hummingbird Tourbillon watch the first spring.

CRAZY HATHI watch

2011 to shape the BOUCHERON from India magnificent style joy style imposed on jewelry and movement, described in BOUCHERON with India between the deep historical layers of gorgeous inlaid jewelry and unique movement, Way back in India Maharaja to bring to seven large box of precious stones, require BOUCHERON for custom jewelry, the CRAZY HATHI crazy fans elephants Series watch bred from this special friendship was born. The the CRAZY HATHI crazy fans elephant family watch, rich multicolored with Girard-Perregaux Girard Perregaux original Crazy Seconds crazy fans, second plate, a kaleidoscope of colorful bloom on the surface changes and wins in the end of 2011, the Geneva Watch Award Awards have the best female table, the CRAZY HATHI crazy fans Elephant series watch more to shine winning long stay in people's minds!

Continuation of last year's gorgeous style, the BOUCHERON innovation, the introduction of elephant distinguished purple watch colorful CRAZY HATHI crazy fans and pure the CRAZY HATHI crazy fans elephant snow white watch. The same white elephant as the main character, hold high the symbol of the trunk to be proud of the glory of riding in jeweled decorating in the bezel of the limbs, such as the procession like jumping the pace and time with walking. Distinguished purple section of the diamond white elephant wearing pink and violet gradient multicolored, with a hollow circular color changing decoration under the Crazy Seconds crazy fans, second disc, silhouetted against the purple eggplant Su century stone surface, to show the luxurious atmosphere of the Indian dynasty; Snow White watch while the pure white diamond to create braving the snow from the white elephant, white mother of pearl dial set off a three-dimensional white elephant, as if from the distinguished white city-Udaipur, different styles of the two watches, the perfect interpretation of India's views.

CYPRIS TOURBILLON watch

In Greek mythology, the swans love with a symbol of the goddess of beauty, pure and beautiful appearance BOUCHERON favorite inspiration. 2012, of black and white wings of the swan wings, three Golden Bridge Tourbillon BOUCHERON be filled with noble atmosphere of metamorphosis for the ultimate craft show CYPRIS TOURBILLON black and white swans three Golden Bridge Tourbillon watch the BOUCHERON craftsmen, one black and one white contrast color depicts the holiness and mystery of the Swan, the guardian of day and night shift, the shape of pairs described for the constancy of love, romantic interpretation of the Greek myth of the perfect biological.

Continuation the 2010 LADYHAWKE TOURBILLON and 2011 of the HERA TOURBILLON, this BOUCHERON Girard-Perregaux Girard Perregaux three times to join hands to build there are other past romantic masterpiece CYPRIS TOURBILLON black and white swans, three Golden Bridge Tourbillon watch, spent more than 10 months top jewelry craft and tacit understanding of the famous three Golden Bridge Tourbillon, as black and white swan like the perfect match to become the eternal process of transcending time.

CYPRIS the TOURBILLON black and white swans round three Golden Bridge Tourbillon watch, the swan's graceful posture into the design when the inverse of the table body 1 hour off-axis placed specially designed three Golden Bridge movement has become a swan's body and a beating heart, lovingly look back on the slender The neck rely on the case, the elegant wings wings lightweight coated wrist extension by the case, each piece detailed wings flashing pure light. White Swan Tourbillon watch a whole mosaic white diamond, shining pure and brilliant highlights the inlaid coral and agate beak, giving facial expressions; wings end of embellishment Sapphire, painted the picture of the spray raised by the white wings in the deep blue lake. Black Swan Tourbillon watch is jet black spinel-based, clever mix of blue and purple corundum and white diamonds and dripping out the gorgeous color of the feathers, black agate beak showing different from the White Swan, deep and mysterious style; CYPRIS TOURBILLON black and white swans three Golden Bridge Tourbillon coincides with the sincere and enduring love, nothing to fall back between the jewelry and watchmaking

Gucci Watches and Jewelry Exhibitors 2012 Basel

Gucci watches and jewelry once again topped the most of the luxury goods industry exhibition - Baselworld Watch and Jewellery Fair. 2012 Basel World Watch and Jewellery Show opened on March 8, 160,000 square meters of exhibition space will become a platform for the display of the latest product line of Gucci watches and jewelry.

2012 coincided with Gucci watches 40th anniversary, the Bamboo series will show led display, by the fine jewelry and watches series of specially designed creative director Frida Giannini for Gucci gift style. Each product are individually designed shape, carved by skilled craftsmen hand-completed, a feature that is the same with the Gucci logo products bamboo handbags.

Panerai Black Ceramic Table Section Tuttonero

2012 SIHH the Panerai grand launch new and unique watches: Tuttonero watch. Tuttonero watch Luminor 1950 case, the classic Panerai bracelet with ceramic material is a completely made ​​of matte black ceramic watch: This table has a stunning beauty, it faithfully reflects the Panerai personality, and crafted using the most advanced technology of the tab material.

The watch Tuttonero is entirely by Panerai watch factory developed its own production of P.9001 / B movement. This is a self-winding mechanical movement, it has a three-day power reserve and date, second time zone display, second hand to zero, and other functions, the movement also has a power reserve display, sapphire crystal glass back through the table you can at a glance. Movement after blackening processing, so watch the whole show all black appearance, which is engraved on the case back watch the "TUTTONERO" meaning.

Tuttonero - Luminor 1950 3 Days GMT Automatic Ceramica 3 Power Reserve Dual Time Automatic ceramic watch (PAM00438) water depth of 100 meters, is a Contemporary Collection watch.

2012 Hermès Baselworld Preview

Pat beach waves, cloudless blue skies, the shore to see the traces of anchor chain: In these circumstances, Cape Cod, reminiscent of postcard beautiful seaside scenery; the right Hermes Cape Cod watch series "anchor chain" chain for inspiration, distribution of the romantic charm of sailing is one of the classic series of the Hermes watch.
Pat beach waves, cloudless blue skies, the shore to see the traces of anchor chain: In these circumstances, Cape Cod, reminiscent of postcard beautiful seaside scenery; the right Hermes Cape Cod watch series "anchor chain" chain for inspiration, distribution of the romantic charm of sailing is one of the classic series of the Hermes watch.

Seems like all year round nature of color change, the Cape Cod watch series each year also display a new color, season, the trumpet watch two new color belt, the first fresh lime color calfskin belt, such as gently distributing lemon aromatic single ring or double ring style, and add a bit lively and angry for the simple and plain stainless steel case.

The second coupled with electric blue calfskin strap of double-ring belt style and stainless steel case, like the sparkling waves in the night, Yuet Wah; beautiful lines, lap belt style, accompanied by flashing diamonds, the distribution of dazzling brilliance.

Men's large watch this year's selection of elegant pewter gray dial color from light to dark; light gray part began in the central square machine engraved pattern, the subject of part slightly darker around the rhodium-plated; gray main theme has been extended to the calf strap, elegant gray dial and the case of the main theme of each other echoes.

Cape Cod the trumpet watch, lime color strap

Technical Specifications

Movement Ruirui Shi quartz movement

Function, sub-

Case Stainless steel

Size: 23 x 23 mm

Water resistant to 30 meters

Table mirror glare crystal glass table mirror

Dial silver dial

Double ring strap lime color or electric blue calfskin strap

Single lap strap to keep separate

Stainless steel pin buckle

Product Number 037796WW00

Cape Cod, large men's watch, dark gray strap

Technical Specifications

Movement Ruirui Shi self-winding movement

Modified pearl pattern and swirl pattern plywood; pendulum Tuo Geneva stripes polished

Function hours, minutes, center seconds, 3:00 for the date display

Case Stainless steel

Dimensions: 36.5 x 35.4 mm

Waterproof to 50 meters

Table mirror glare treatment crystal glass table mirror

Dark gray dial, dial the central organic engraved pattern; minute scale, rhodium-plated standard

Dark gray strap calfskin strap

Stainless steel safety discount

Product Number 037782WW00

Cape Cod the trumpet watch, electric blue strap

Technical Specifications

Movement Swiss quartz movement

Function, sub-

Case Stainless steel, set of 50 bright circular drill

Diamond diameter of 1.8 mm (1.25 carat)

Diamond level

Top Wesselton the VVS special white super white

Size: 23 x 23 mm

Water resistant to 30 meters

Table mirror glare crystal glass table mirror

Dial white natural mother of pearl

Strap lap electric blue calfskin strap

Stainless steel pin buckle

Product Number 037790WW00

Corum 2012 Basel Watch Fair Preview New Products

Corum Dian new masterpiece designed specifically for women mileage No. 38 Admiral Cup watch moon phase, the beautiful mother of pearl surface to show the alternating sun and the moon dance. This gold watch, while retaining the brand more than 50-year-old classic symbol table, but also a complex set of elegant design concepts and skills in one watch - 12 inside the case while arched surface 12 nautical flag design phase of the moon show Dian Dian and as the sun radiance of the calendar display. The pieces have a patented complex Corum watch brand symbolizes the Admiral's Cup Admiral's Cup series to another breakthrough, women's styles in the series is another milestone.

A model of haute watches

In the past 50 years, Admiral Cup Series has been on the marine heritage of the brand's beloved and enthusiasm and respect for marine sports. In 2011, the brand launched this iconic series and more slender than the round style lugs, and was named Legend mileage numbers to watch a low-key classic style to create a refined and elegant series.

Number of models for the mileage this year launched the Admiral Cup Series No. 38 mileage moon phase watch can be a dazzling example of Haute Horlogerie. Watch set CO384 automatic movement, power reserve 42 hours, equipment hours Dian Dian sub-word-style jump and hop character style calendar moon phase display. With mother of pearl moon phase display system, display panel places satin matte metal and decorated with star patterns, star-shaped pattern within which six more with diamonds.

Moon phase display panel is placed on the other end of the starting point of the circular surface of radioactive twill calendar display panel. Surface in black or white mother of pearl Indonesia system (depending on watch style), the stripes on the surface Microhyla radioactive rays like the sun, but also the surface of the rotating circular center began as the sun calendar display panel - every time Turn the display panel within the calendar day, wake-up phase of the moon also shows the moon phase display tray.

This exciting images all in the outer diameter of 38 mm Dian diamond inlaid with 72 partners (0.58ct) within the case 12 side arched, carved face in the hollow luminous hour and minute hand treatment performed under the costume. Watch all of the features available through the keys engraved with the Corum logo screw-in crown to be adjusted. Corum's logo is also placed on the surface of sapphire crystal, and the table set with four screws back screw-in transparent sapphire crystal case back side.

This ingenious pieces of women's watch waterproof to 30 meters. Elegant black or white satin strap engraved with CORUM logo together with triple folding clasp, make wearing more comfortable.

38, No. mileage Admiral Cup watch moon phase reference specifications

Reference Number: 384.101.47/0F49 AA01 white surface of the style / 384.101.47/F149 AN01 black surface models

Movement: Automatic winding Corum patent CO384 movement

Vibration frequency: up to 4 Hz trillion (28,800 vibrations per hour) / 30 Ruby / table automatically set to the unique effect of processing the Kunlun

Power reserve: 42 hours

Functions: hours when Dian Dian Dian moon phase calendar

Case: Case 12 side arch

Diameter: 38 mm

Outer ring inlaid with 72 diamonds gang (0.58ct)

Screw-in crown, engraved with the CORUM Corum Key logo

Screw-in transparent case back, sapphire crystal anti-reflective coating surface processing

Surface: black or white mother of pearl in Indonesia

Rotating surface, at 31 days for 360 ° rotation

The word jump-up calendar display

Type the word jump the moon phase display, the display panel set with six diamonds, mother of pearl moon shape to the system

Painted on the scale position 12 nautical color flag pattern plane

Hollow faceted hour and minute hands, and to deal with Superluminova luminous

Crystal surface 12 side surface processing arched sapphire crystal anti-reflective coating

Strap: black or white satin

Clasp: triple folding buckle, engraved with the CORUM Corum logo

Waterproof: 99 feet

Tissot 2011 Limited Edition Chun Chi 200

As the NASCAR Nationwide Series race where the team Patrick Danica - Junior Motorsports racing team No. 7 Chevrolet sponsors Tissot, Tissot start of the season will be the timely availability Tissot Danica 200 Chun Chi Limited Edition 2011, I wish Danica and the team made a good start. This section limited edition watch with a 7 position consistent with the number of racing Danica number 7, and the overall tone is also used consistent with the body color orange, so as a finishing touch adorned with the entire gold watch. Chun Chi Tissot Danica Patrick 2011 200 limited edition watches, beads mother of pearl dial set with 20 sparkling Top Wesselton diamonds, accompanied with the corresponding dial color pattern of white alligator leather strap; global limited edition of 4,999 pieces, the "core" deposit Tissot watch exquisite craft, and passion for fashion design at the same time, it is distinctive contemporary women wrist personality choice.

Danica 200 Chun Chi? Patrick Limited Edition 2011

Wrist speeding car full radiance of passion

Tissot Danica Patrick Chun Chi 200 is a 2011 limited edition high-performance chronograph. The watch is truly accurate, robust and quality first-class timing products. Both screw-in crown, or 200 meters water resistance, have made Tissot Danica 200 Chun Chi extraordinary limited edition 2011. Dial on the scale and timing disc like a car dashboard-like precision, chronograph and small second hand cars on the use of Danica's colors - orange, dynamic, full of vitality. In addition, the slim case, well-made bright white crown and strap, all for the competition on the track and speed, and the wisdom of men, women, adding a few soft breath.

Danica 200 Chun Chi? Patrick Limited Edition 2011 (front and back cover sheet)

Tissot Danica 200 Chun Chi Limited Edition 2011 on the dial with orange outline of Danica's lucky number 7, and at 4 o'clock position at the design of the calendar window, after the table is covered with a watch engraved limited edition number and Danica's personal mark, a symbol of unique watches for unique in the world you are. Danica is because of its unique qualities and outstanding achievements have become the watch perfect voice. In addition, Tissot Danica 200 Chun Chi Limited Edition 2011 is also suitable for those who are still keen to participate in driving the movement outside of the active women.

Danica 200 Chun Chi? Patrick Limited Edition 2011

Technical parameters:
- Anti-scratch sapphire crystal glass table mirror
- 316L stainless steel case, crown with a PUSH and back
- Danica case back engraved with the mark and the limited number of individuals
- Waterproof 200 meters (20 atm)
- Leather strap with butterfly buckle

Danica wearing her limited edition in the tank side

Monarch Interesting ROGER DUBUIS La Monégasque Series

Has always been bold, avant-garde, innovative, known ROGER DUBUIS, 2011 new La Monégasque series Monarch of the position first to debut, with a superb art of watchmaking, with elements of the Monte Carlo casino, the interpretation of La Monégasque Series unique and innovative luxury of extraordinary charm, and the Pegasus extreme watchmaking, leaving to the king's position ROGER DUBUIS disdain watch industry vendors.

La Monégasque watch the moon phases calendar

Appreciation of the scene in addition to the media to create a special atmosphere of Monte Carlo casino-like, but also invited the nobility of honor mixed with male model Jinrong, dressed in a white tuxedo I interpret La Monégasque calendar moon phase watch, set off ROGER DUBUIS of elegant and extraordinary tolerance. La Monégasque calendar moon phase watch, wheel shape dial with moon phase window; unique ring design shows hours and minutes, respectively; black hand-stitched alligator strap with rose gold clasp, highlighting La Monégasque series of wrist Table elegance and bold personality and build.

La Monégasque Chronograph Rose Gold Limited Edition

Pegasus ultimate art of watchmaking technology and then the top of the Parties

The traditional construction methods and timing perfect blend of modern luxury style of ROGER DUBUIS, uphold the avant-garde ideas of innovation to create majestic amplifier, a unique new brand image. To create exquisite art of watchmaking as the top, ROGER DUBUIS watch factory in Geneva marks obtained for all movements are certified to meet the highest standards and perfect tabulation guidelines, so that was founded only 16 years the brand has become a top-notch form. 2011La Monégasque watches a total of eight models, with smooth lines with delicate rhodium-plated, bold color scheme and wheel design concepts unveiled, people like the glittering casinos of form, color, play the United States and flying the wrist. ROGER DUBUIS equipped with a full range of home-made mechanical movement, complicated procedures and strict watch delicate construction method, it is showing the perfect Swiss watchmaking demanding, breathtaking.

La Monégasque rose gold watch

Extraordinary achievements of the classic style of the glorious King

La Monégasque calendar moon phase watch equipped RD821J movement, rose to 44 mm metal case, an extraordinary honor to create a taste texture; central face plate on the rhodium-plated satin-ray pattern design, surface more bright bright ; black hand-stitched crocodile leather strap is emitting a low-key atmosphere of the Monarch. In addition, the unique design of each ring shows hours, minutes, and rose gold Arabic numerals embraced, with the shape of the surface of the wheel design, but also express a unique charm of the city of Monte Carlo; the surface of the moon phases of design, even ever-changing universe of mystery and twinkling Smart, minutes and seconds to give a subtle feeling, like the time the King and his ilk in one hand.

La Monégasque rose gold watch

Countenance of ROGER DUBUIS La Monégasque luxury watches, Monaco debut in 2011, when the cause of international celebrity attention, the debut in Taiwan, in addition to inviting supermodel Jinrong show remarkable tolerance for the watch, showing the king luxurious style, the taste will be arranged like the scene more exposure to the Monte Carlo casino-like experience the life of luxury Mediterranean-style appearance, ROGER DUBUIS close appreciation of fine craft techniques and the ultimate timing the beauty of art!

Men's Luxury Market Into A New Industry Battlefield

Men's watch has been a major luxury. But today, male consumers suits, shoes, handbags and the pursuit of increasing. To this end luxury goods industry has also launched a new Illustrating.

 

Men's luxury market into a new industry battlefield
Luxury industry giants began to compete for great prospects for development of the men's market, with a view to fast-growing Asian market to grab a slice. Men of the world € 180 billion luxury market, 40%, since 2009, its annual average growth rate reached 14%, an increase of almost 8% of female luxury twice as much.
The Boston Consulting Group partner Jean-Marc Bellaïche said, "Compared with the female market, men, the consumer market (excluding automobile and tourism) has been in a position behind and now you need to catch up, and its development potential of each product type are very, very big. "
Male and female products in the Hermes product sales in each half of the sky
LVMH and PPR and other industry giants understand this. The former men's series launched Berluti, Brioni men's acquisition of the latter is just the brand.
Spring Department Store Marketing Director Tancrède de Lalun this market is expected to be "booming", "because to a great demand, while male consumers without any restrictions." Finally, this upscale department store in Paris opened a men's luxury accessories area, mainly in sales of leather goods and footwear based.
Hermes Men come to the fore
Tancrède de Lalun said, "Women feel of consumption, and men is based on skills and technology for the consumer power." Professional skills is a key step to enter this market. Many brands are well versed in this, so when they sell this theme as a selling point, embracing the history of the brand and high-end production.
Hermes saddle and harness is started, so the male has a place in the brand product. Brand two years ago in New York opened the first store, the sales growth has been higher than the overall U.S. market. Chief Operating Officer of Axel Dumas said, "We in the United States by about 30%, and our store in New York this increase is higher than this number."
Men and women in the Group's sales turnover in equal shares overall. Series of simultaneous development of high-end luxury brand, in Paris and New York, as well as China and Japan continued with the launch of customized services.
LVMH and PPR the two groups also hold similar goals: to create its first global luxury men's brand. LVMH group brand Berluti men for their own high hopes. Group for the first time decided to spend its investment in an existing brand. Berluti brand launch price of € 4,000 or more custom shoes, it also hopes to offer their customers a full set of high-end apparel products.

 

Men's luxury market into a new industry battlefield
Effort to develop
Brands in more than 30 stores worldwide market estimated sales of about 50 million euros. Company hopes to double its turnover. Berluti successfully hired in July, the famous men's brand Ermenegildo Zegna's artistic director Alessandro Sartori. Berluti in 2012 Fashion Week in January, launched the first men's line.
PPR Group, the acquisition of the famous Italian brand Brioni. The brand's custom suit prices as high as 5,000 euros, but the company is still a medium-size (turnover only 1.7 billion euros). PPR Group would like this to build a global brand, while providing fashion accessories and other physical leisure series.
China's huge consumer market attract many brands. Sales in this market up to 230 million euros (of which 60% is achieved by Chinese tourists abroad), the annual increase of 25%, while men account for nearly three quarters of this market. Director of consultancy firm Roland Berger Bernard Malek said, "In this dramatic increase, Chinese consumers will soon share of global luxury consumption growth of 70%."
CLSA Asia-Pacific analyst is expected in China (including Hong Kong, Macao and Taiwan) in 2020 will account for more than 44% of the global market, far higher than the current 17%.
Competitive
To enter the Asian market, Berluti and Brioni as their headquarters are in financial need strong support, because only in order to increase investment and has been stationed in the local industry giants to battle.
Roland Berger consultants Beijing director Jason Ding said, "visibility is a key factor of success, because Chinese consumers prefer to buy well-known brand." Ermenegildo Zegna's turnover last year, close to 10 billion euros, of which nearly half is contributed by the Asian market. Britain's Burberry and Dunhill, Armani, Italy and Germany, Hugo Boss is not overlooked competitors. Chinese consumers are and Zegna are the top five men's favorite brand.

What's The Advantages For The New Material Watch?

Sina is still product in a survey shows that 56% of people surveyed do not buy a new watch because of the material do not understand the new material. Watch on the new material, what questions do you have?

 

Omega Seamaster Planet Ocean

Watch the new material is more expensive?

   1930s, the watch industry with the high cost of also contributed to the normalized "steel" and "copper" began to replace the precious metals (gold, silver) as the case of raw materials. But now titanium, ceramics have been developed to the laboratory, the brand new material for the development of the cost price is still cheap.

What are the advantages watch the new material?

   Wear-resistant watch is the first new material to solve the problem, the other, but also make it more suitable for light movement when worn. It was also to see new material from the aesthetics, smooth and bright tungsten alloy, some of the watch has a stylish fans.

Whether watchmaker or users attach great importance to the case with the durability of the entire table only. Thus, all can make it more robust method is applied in the design and manufacture, but they can not escape for brass, steel dependent. Until after World War II, and eventually to the modern high-tech materials provide a new watchmaking solution. At that time, the most representative of the tungsten alloy, its hardness only to diamond was called "hard metal" another said.

The reason why Rolex strong, durable, because it is used for tabulation of low-carbon austenitic steel at high temperature quenching process, the steel from the austenite to martensite when the carbon molecular separation was more complete, so as to preserve the horse characteristics of the austenitic steel hard, and adhering to the good ductility of austenitic steels. And in the Rolex steel also contains nearly 3% of copper, so it can be so strong.

I wear a new material for the table?

   Should first analyze their career and preferences, the traditional material for daily wear watch, if you like climbing, diving and other adventure sports, watch the new materials can provide functional guarantee. In addition, the new material is a good social topics ...

New material table collection is worth?

   Watch the flow of current auctions are mostly law-abiding, the traditional watch, watch the new material from difficulties in humble terms, this is because the new material is the date of birth in order to solve some problems of daily wear determined.

2011 Geneva Watches Awards - Hublot

 

Watch parameters

Case: ceramic, high-tech materials, styles: time

Strap: rubber band size: ∅ 48.0 mm

Clasp: folding clasp thickness: 17.4 mm

Precious stones: No Waterproof: 100 m

Movement: Automatic winding

Power reserve: 42 h, 28800 vibration frequency

Functions: hours, minutes, seconds, chronograph, power reserve display

Watch Model: 719.QM.1729.NR.AES10 Series Name: King Power

Year: 2011 Limited Edition - 500

 

Watch description

Since 2007, the successful launch of its first Big Bang Senna and 2009 Sao Paulo Grand Prix weekend in Tokyo Big Bang Senna Foudroyante released with great success, and Viviane Senna 50 birthday that year - Viviane Senna and Senna Foundation in November 2010 3, held a special event for Hublot announced a limited edition of only 500 King Power Ayrton Se drives nna watch started, part of the proceeds of the event donated to the Senna Foundation directly.

King Power Ayrton Senna is a power reserve indicator with the chronograph, used by a series of high-tech Formula 1 material, the use of some materials - such as Nomex - unprecedented in the watchmaking industry . The watch is precision powerful.

The first section of the table is designed to "air" version. "Air" version has been delicate hollow of the dial, you can dial through a list of their amazing movement and motor. In addition to the dial at 9 o'clock on the sapphire crystal display device for the yellow transit outside of Ayrton Senna's logo (the yellow flag on behalf of Brazil), the watch is also an embodiment of Formula One racing to get directly from the high-tech details of inspiration.

Case design complexity, made entirely of carbon fiber (of the material used in Formula 1, Yu-ship for the first time); ceramic bezel with circular cross-section Microhyla and porous to represent F1; disc from the same ceramic made; strap made by the Nomex (Nomex is a Dupont De Nemours developed by the synthetic, for - because of their very low flammability and heat resistance - cover wear and F1 with racing body). Power indicator at 6 o'clock position, the display of green, blue and red to prompt for Formula 1, start, reset and timing button timer. The latter is used stopwatch function, and 3 o'clock positions of the 30-minute timer.

Finally, in the back of the watch, engraved text with yellow filler laser engraving, Ayrton Senna logo pattern engraved on the conversion of the bottom covered with sapphire. Case for the Hublot unique, made from black ebony, decorated with yellow Ayrton Senna with the repeater identifies sapphire glass, sapphire crystal and dial another on each other.

What is the split time function? The two timer functions through direct incentives for segmented timing pointer. Measurement period, the first "split time" pointer to stop, the second continues to run. Button again, this mechanism can be activated in time to check the statistics before the first stage, direct drive to keep up with the pointer to a pointer. This feature can be used to calculate time or two contestants racing segment of time.

Graff Deep Royal New Watch Models

Graff Introducing new models of deep-water royal family watch. Watch the new model not only has unique superior qualities Graf, but also to show the renowned traditional craft, and activities designed specifically for underwater superior performance.

Sophisticated technology, the Pegasus design

While this new release of watches, Graham Swift and some Graff Calibre 2 self-winding mechanical movement, the movement made ​​in Switzerland, is designed specifically for Graf and development. Rose gold satin style DLC coating on the back of the case is well-fired fire enamel, while the back of the buckle and exquisite folding table, and hand-engraved fine octopus pattern.

Reliable and durable, remarkable performance

While this watch is both eye-catching design, but also has excellent sports watch features, both inner beauty and outer beauty. Dial decorated with luminous hour markers, clearly identified to ensure that reading, and includes valve. In addition, the 6 o'clock position also has a 30-minute countdown disk, display remaining dive time, dive watch which is very rare, but very practical.

Graf deep royal family watch waterproof to a depth of 1000 feet, suitable for any type of underwater adventures. More new models to choose from four designs: rose gold case with black dial; rose gold case, black bezel with black dial; DLC coated case, bezel and dial with white gold black dial; DLC coated sheet shell, rose gold bezel and dial with a black dial. Each limited edition 300.

Watch Hardcore Fans Of The Three Principles

Practical principles: As the name suggests, emotional factors tend to be very concerned about people who watch and practical functionality and practicality. A good design, well-crafted fine watch movement, if there is no additional useful features will make them hesitant. But, if all aspects of design have a very good three-pin table, with the timing function or just more of a calendar display, so you will not hesitate to buy it. Sometimes, such people will be as persistent as the UK Big Ben, but this is not shortcomings, but "pragmatic" emotional factors in control of your final choice.

Pleasure principle: the principle of respect for human pleasure is "Life is proud to be thoroughly enjoyed themselves." Creed of loyal supporters. In their hearts, mechanical watch is a plaything, but also bring happiness anywhere. For them, the watch has excellent appearance and movement is not enough, and also requires some special design of the small bodies and small functions. With full innovative features small offices and small will be the first time, captured their hearts. This man has a positive, cheerful attitude, desire had always been shrouded in the aura of luck. With this mentality, naturally confident, have self-confidence, it has been successful in half.

Decorative principle: there is a class of table fans, in the selection of the watch when the watch will be more emphasis on the appearance and extent of its gorgeous. In comparison, the practical function of the watch for them becomes less important. They can allow the watch features a single, it may not persist in the movement, but the appearance of the watch must be attractive and beautiful. Only in this way, important activities in attendance when the wrist watch to bright enough, and with the identity of the owner noble match. Some people say: men's jewelry wedding rings and watches only. They share this view, more attention than others, so watch decorative.

Patek Philippe platinum limited edition calendar Ref.5450P

324 S QA IRM LU automatic movement / power storage up to 60 hours / 950 platinum case / pink dial / crocodile leather strap / Case diameter 39 mm / waterproof to 30 meters.

Table on a busy calendar of special significance for the business elite, just glance at the dial, you can immediately know today is the day of the week for several months a few numbers, adjusted each year in February, just once. Patek Philippe Ref.5450 the only platinum limited edition calendar is the calendar for the table in the boutique. The most prominent feature is its watch movement with a silicon escapement material to try to make the movement when in operation will be more stability and accuracy, to extend the wash cycle oil.

In addition to calendar direct, there is at 6 o'clock position and moon phase display window at 12 o'clock position of power reserve indicator, case with platinum to create, carrying 324 S QA IRM LU automatic winding movement. Meanwhile, the Patek Philippe watch itself has preserved even the value-added features, but also the pursuit of pragmatic selection of watch enthusiasts in the table is an important reference.

Montblanc Star Nicolas Cage hollow single-button chronograph dial

Montblanc MB R110 movement made, double-barrel / Rose Gold Case / White Dial the local hollow / brown crocodile leather strap / case diameter of 43 mm / waterproof to 30 meters.

Montblanc launched this year, Nicolas Cage's latest single-button chronograph models. Inherited the watch before the appearance of design, in addition to some minor detail changes, the most obvious of which joined the hollow in the design, which is the Mont Blanc in the watchmaking constantly striving for perfection is all about. Watch the top of the calendar time indicates the region with a small dial on the hollow design, you can see the gilded gear.

The small dial near the bottom time with a hollow design, the Montblanc MB R110 movement made more directly demonstrated. Montblanc MB R110 movement is proud of the work. Through this hollow watch, we can see Montblanc watches inherit and carry forward the history and culture, we can foresee in the future which will bring us more Montblanc mechanical quality.

Daniel Roth Venice dice table were three questions

DR7300 manual winding mechanical movement / power storage 48 hours / Rose Gold Case / K gold embossed dial / crocodile leather strap / limit 10.

The watch is inspired by Caravaggio's paintings in "The Cardshark", in the K-gold dial, watchmakers use relief depicts the way people roll out of the Venice shape. Dice's dynamic function from the three questions which can operate independently, dice were open when the two hands together, two dice shows the number of points and the candle light and shade can be random changes can produce a total of 540 kinds of different combination.

This is similar to "betting" feature of the design, while not be as useful as other features, but can give "gambling" in a table fans vent their exports. This unique feature allows more people to talk about it, and truly become a "a story" of the watch.

Breguet 5497PT/12/9V6

Manual winding tourbillon movement / case 950 platinum / silver 18K gold dial, hand-engraved with a distinctive pattern Niusuo / crocodile leather strap / waterproof to 30 meters.

Mentioned Breguet, everyone and their impression of a low-key luxury parallel. Usually people are happy to show the best side to the world, Breguet opposite tack, the 18K gold dial, silver, gold luster deliberately concealed, so that it presents a clear and elegant silver-white luster.

In the low-key at the same time, the most exquisite Breguet turn the most complex pattern of Niusuo dial hand-crafted in a different position, showing a strong decorative beauty.

Coupled with a decorative blue steel hands, precious metals plus cool colors, showing a noble classical beauty, it is impeccable! Watch the time scale using embossed Roman numerals, while the six points of the time scale also play a Tourbillon stand the role of design is very clever. Breguet 187 will also improve the basic movement and truncated to meet the unique design of platinum barrel-shaped case.