Wednesday, November 9, 2011

Bottega Veneta cooperation with Mona Kuhn "The Art of Collaboration"

Bottega Veneta is pleased to announce the photographer Mona Kuhn brand ad campaign shot in early spring 2011/2012 special edition. This covers a range of advertising men and women clothing, was in May 2011 the New Museum in New York City rooftop to shoot, the artist is the Bottega Veneta and excellent cooperation in the latest round of creative projects.

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Light and comfortable casual family faction, and the city filled with feelings, then showed a sharp contrast in color, rich and gaudy colors such as orange, red, light and sea-blue camp, lined with fine natural color of dark gray mud yellow, brown apricot with dark brown, beautiful pleasing to the eye. Clothes and accessories exudes a refreshing breath of the sun, while the structure is elegant and detailed, full design thoughts. Match colorful material, including cotton, linen Aberdeen velvet, soft silk, chiffon layers, cashmere, fine wool, and a variety of very soft leather, washing, and newly developed Japanese polyester, sections of soft and expensive material, practicality and comfort both for day and night wear. There are bright colorful accessories, soft leather and sewing innovation, looks soft and natural.

Mona Kuhn hailed as the most important masters of contemporary photography. Kuhn German descent, was born in Sao Paolo, currently based in Los Angeles. Her best shot fantasy-style large-scale nude portraits, she described his work is based on new ideas to interpret the body, mostly to the classic theme of his work against the background of nude portrait, creating a faint and deep feeling. Kuhn's photographs have been a number of renowned museums and art organizations for display or collection, including the National Gallery in Los Angeles, San Diego Museum of Photographic Arts, Vienna, Leopold Museum, the Royal College of Art in London, Berlin Schwarz Fine and Contemporary Art, and her fifth The photography collection, called Bordeaux Series (Steidl), was published in September 2011.

Kuhn has a unique concept in photography, she is usually with the subject in-depth exchanges and establish a close relationship, so shoot out of the image particularly natural intimacy, exciting. Bottega Veneta creative director Tomas Maier for this intimate and casual feel very emotional appreciation, thus inviting Kuhn to the 2011/2012 series of casual shooting ads. Tomas said: "I hope this series of ads to express a sense of intimacy, which is the soul of Mona works in addition, she was able to accurately grasp the image of light, color and freshness, full tone with the season, I am the Cooperation results are very satisfactory. "

Special edition of the film record of the video ad will be uploaded to bottegaveneta.com November's "the Art of Collaboration" video series.

Mona Kuhn has joined a public ad shoot for the special edition Bottega Veneta ranks of famous artists. Over the past with the well-known brands were photographers: Robert Polidori (2011 Fall), Alex Prager (2011 Spring), Robert Longo (2010 Fall), Nan Goldin (2010 Spring), Steven Meisel (2009 Fall), Larry Sultan (2009 spring), Todd Eberle (2009 leisure series), Nick Knight (2008 Fall), Sam Taylor-Wood (2008 Spring), Annie Leibovitz (2007 Fall), Tina Barney (2007 Spring), Lord Snowdon (2006 Fall), Stephen Shore (Spring 2006) and Philip-Lorca de Corcia (2005 Fall).

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