Veritable watchmaking industry leader, Bulgari SpA CEO Francesco Trapani has been since the end of March, members of the board of LVMH, LVMH acquisition in Bulgari, he will lead the brand to be more influential in the future.
Bulgari CEO Francesco Trapani
Q: Paolo Gobbi: 2011 years is a remarkable year, it will be permanently recorded in the history of Bulgari.
A: Francesco Trapani: the Bulgari family's 127 years, the company signed with LVMH this very important contract. Bvlgari hold our majority in the share exchange minority shares of LVMH, the financial situation is very favorable for us. However, most people do not know that we agree with LVMH and announced the day after the completion of the transaction and an additional investment of 1.7 billion euros, because the contract requires our total capital stock must reach a certain level. Overall, I think this is a very successful operation, our employees and partners whom should be happy. From now on, Bulgari will become a very integral part of a strong group, so we can confidently look forward to the future of our brand will be stronger, have more influence.
Q: Which model existing in the series that best represent Bvlgari trademark?
A: men and women does not accurately model the distinction is impossible to assess the department like ours, because they really are completely different. Ms. watch series, it is undoubtedly the highlight of the line Serpenti, especially these two models, Tubogas and with the "scale" model, which we call independent design. Than they had predicted to be successful we have much more lasting life. As for the men's series, if the Bulgari-Bulgari has always been our classic, then I say, Bulgari-Genta and Bulgari-Roth present two series of impressive. Overall, we did great watchmaking sector.
Q: So your customers happy Roth, Genta and Bulgari complete merge?
A: After a whole year to explain to various media, as well as dedicated collectors of all kinds of social activities, you can say that the overall result was very satisfactory. Talk about sales, market appreciation is obvious. Finally, we have done is to Bulgari design expertise with our center of excellence Roth and Genta classic combination of high-end watchmaking technique. We are learning courses have been completed in other industries: for example, the automotive industry, AMG has become a center of excellence to deal with all the high-end Mercedes sports model. The same way, we will have our own in Le Sentier center of excellence.
Bulgari CEO Francesco Trapani
Q: Paolo Gobbi: 2011 years is a remarkable year, it will be permanently recorded in the history of Bulgari.
A: Francesco Trapani: the Bulgari family's 127 years, the company signed with LVMH this very important contract. Bvlgari hold our majority in the share exchange minority shares of LVMH, the financial situation is very favorable for us. However, most people do not know that we agree with LVMH and announced the day after the completion of the transaction and an additional investment of 1.7 billion euros, because the contract requires our total capital stock must reach a certain level. Overall, I think this is a very successful operation, our employees and partners whom should be happy. From now on, Bulgari will become a very integral part of a strong group, so we can confidently look forward to the future of our brand will be stronger, have more influence.
Q: Which model existing in the series that best represent Bvlgari trademark?
A: men and women does not accurately model the distinction is impossible to assess the department like ours, because they really are completely different. Ms. watch series, it is undoubtedly the highlight of the line Serpenti, especially these two models, Tubogas and with the "scale" model, which we call independent design. Than they had predicted to be successful we have much more lasting life. As for the men's series, if the Bulgari-Bulgari has always been our classic, then I say, Bulgari-Genta and Bulgari-Roth present two series of impressive. Overall, we did great watchmaking sector.
Q: So your customers happy Roth, Genta and Bulgari complete merge?
A: After a whole year to explain to various media, as well as dedicated collectors of all kinds of social activities, you can say that the overall result was very satisfactory. Talk about sales, market appreciation is obvious. Finally, we have done is to Bulgari design expertise with our center of excellence Roth and Genta classic combination of high-end watchmaking technique. We are learning courses have been completed in other industries: for example, the automotive industry, AMG has become a center of excellence to deal with all the high-end Mercedes sports model. The same way, we will have our own in Le Sentier center of excellence.
Endurer Chronosprint All Blacks watch
Q: For those still skeptical of this merger the best response is to the person Endurer Chronosprint All Blacks watch, this watch eliminate the industry operators and enthusiasts of all suspicions.
A: Yes. It is cooperation with the All Blacks Endurer special series, the absolute first. Movement not only watch part of the world, but an integral part of Formula 1 as in the field of maritime or ... we select only the football, because football has then been forgotten about.
Endurer Chronosprint All Blacks watch
Q: All Blacks this idea is about?
A "The idea completely by accident. With the New Zealand Rugby Union, a group of members of the chat, we immediately find that has some similarities with the All Blacks: The first and most obvious is that many dates, and we founded the same year, in 1884, And in 1905, when they first tour game in Europe, we opened our first Via Condotti shop ... So, we decided to do something together. The result is that we have completed a limited edition watch. it is a very happy thing, allow me to repeat it to be successful than we expected much more: already sold out, there is a long waiting list of purchases.
Q: What is your long-term goals?
A: We will continue to be a completely different way to men's watches and ladies watches these two segments of the service. For the latter, we will continue to use Serpenti lines, so Bulgari-Bulgari more female beauty, and supplemented from our jewelry department for some models, like Astral. For men's watch, we are committed to a strong mechanical complexity and the design is very easy to identify a combination of models. We should be different, both technically and design.
Bulgari watch Serpenti
Q: watch industry is a "national character" of the industry?
A: That depends on the operator. Like any other industries, not just the watch industry, the real discrimination factor is the individual operators.
Q: Bvlgari is a national brand?
A: We have always paid great attention to ethics. We know that we need not only responsible for our employees, our rate is also the group responsible. Therefore, we can not be confined to abide by the law to act, we need to do better, go further.
Q: Save the Children is a reflection of it?
A: Yes, and is a very important expression. Save the Children has been committed to three years. Now, we have established a worldwide organization and distribution systems, these organizations and systems for a variety of working children and their survival fund-raising and education activities and timely assistance. This is a project of great significance, because it is a global, long-term, because it has raised a very substantial amount of money.
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